Retailers and brands are scrambling to get their product content ready for the holidays, and for good reason. In 2015, non-store holiday sales grew 9 percent to $105 billion, according to National Retail Foundation. Holiday shopping for 2016 will be expected to produce just as much online activity, maybe even more.
For years store aisles and mall parking lots were flooded with holiday shoppers, but in the past couple years we have seen many consumers move to the virtual aisles. There are quite a few benefits to online holiday shopping: no lines, better deals (sometimes), and faster product comparison. Online retailers realize that improving a consumer’s online shopping experience can improve purchase behavior, decreasing the chance of shopping cart abandonment for big retail days, like Black Friday and Cyber Monday.
To improve this experience, you need great holiday content. And we have some tips that can lead you to that.
Show images of customers wearing or using your product
Especially for the fashion industry, customers’ posting products photos is essential for buyers. Seeing your product in action is the best vote of confidence for indecisive shoppers. From social media competitions to in-store perks, set up a strategy that invites users to engage with your product and showcase it.
Reach out for reviews months before holiday shopping
“But which one has better reviews?” Comparison shopping is second nature to most of us, and brand trust always comes second to consumer-to-consumer referrals.
It can be scary to request customer reviews because you never know if it’s going to result in positive or negative feedback, but that shouldn’t stop you. Bad feedback can be good, as long as your proactive. It shows your users that you care about customer satisfaction.
READ MORE https://www.gotitdigital.com/five-ways-optimize-content-maximize-sales-holiday-shopping-2016.
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